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      Integrate calls into Google Analytics 4

      Google Analytics 4 is Google's next generation of the Google Analytics platform and allows you to track both website and app data side-by-side in a single reporting property. WildJar's GA4 integration allows you to attribute your calls back to website visits by sending a "phone_lead" event.

      To integrate your calls to GA 4, you will need your GA4 Measurement ID and a Measurement Protocol API Secret.

      Activating GA4 integration

      To integrate WildJar into your Google Analytics 4 property, please follow the steps below:

      1. Navigate to the Integrations page and under Google Analytics 4, click "configure".

        integrations-ga4-tile

      2. Select the account you wish to integrate with GA4.
      3. Enter the Measurement ID and API secret for your GA4 property and toggle the switches on for each number you want to activate GA4 integration.

        integrations-ga4-config

      4. Click Save.

      Congratulations, your GA4 integration is now set up! 🎉

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      Please note: phone_lead events will show in the Realtime report for 30 minutes after a call, however, it may take up to 24 hours for events to populate in GA4 reports.

      Mark phone_lead events as key events

      1. Sign in to your Google Analytics account and select the relevant GA4 property.
      2. Click Admin from the main menu.
      3. Select Events
      4. If a phone_lead event has already been received in GA4, toggle the switch next to the phone_lead event on to mark it as a conversion:

        integrations-ga4-event

        If a phone_lead event hasn't been received in GA4 yet and doesn't appear in the Existing Events table, you can go to Admin, > Key Events, click New Key Event, type phone_lead as the event name and click Save.

        integrations-ga4-key-event

      How to find your GA4 Measurement ID and API Secret

      1. Sign in to your Google Analytics account and select the relevant GA4 property.
      2. Click Admin in the bottom left of the screen.
      3. In the Property column, select Data Streams, then select the stream you want to send calls to:

        integrations-ga4-data-stream

      4. Copy your Measurement ID:

        integrations-ga4-get-measurement-id

      5. Under Additional Settings, click Measurement Protocol API Secrets:

        integrations-ga4-api-secret-settings

      6. Click Create and enter a nickname for your key and save.
      7. Copy the secret value:

        integrations-ga4-secret