The SMS Bulk Reports allow you to get an overview of the performance of your SMS Bulk Campaigns and any engagement they generate.
Note: SMS reports may take up to 24 hours to update as delivery reports, opt-outs, and replies are populated as they are received from recipients.
Accessing SMS Campaign reports
- Navigate to SMS > Bulk Reports to show you the list of recent SMS campaigns and the date they were sent.
- The text or the message you sent is shown when you click the Identification code on the left.
Report overview
The report shows the following information:
- Campaign: The sending mobile number and identification code given to the campaign.
- Name: The descriptive name given to the campaign.
- Date: The date the SMS was sent.
- Sent: The number of SMS sent.
- Delivered: The number of SMS reported as delivered by the receiving carrier. Some carriers may not share delivery reports.
- Failed: The number of SMS which have had a soft bounce (ie. phone off, no phone reception) or hard bounce (ie. number disconnected).
- Replies: The number of replies (including opt-outs) received. You can click into the campaign for detailed a breakdown of replies and opt-outs.
- Opt-Outs: The number of recipients who have opted out of your campaign by replying STOP or your nominated opt-out keyword for SMS replies.
Exporting campaign reports
You can also export the full delivery report for your campaigns to a CSV file by clicking Export Details in the detailed data pane.