Additional Paid Search Information
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      3. Additional Paid Search Information

      How to view additional ad click information in WildJar reports

      If you would like to see additional ad click information in your WildJar reports (for example, the match type or device type a paid click came from), you can add any of the below parameters to your campaign URLs.

      Please note: The below is applicable for paid search traffic only.


      Parameter Result
      device={device} The device type a click came from. The values provided are: "m" for mobile, "t" for tablet, and "c" for computer
      matchtype={matchtype} The match type of the keyword that the click came from. The values provided are: "e" for exact, "p" for phrase, or "b" for "broad"
      keyword={keyword} The keyword that the click came from. For more information, please see the article on how to view keyword information in WildJar reports.