Google Ads Integration (Conversion Import from Analytics)

Prerequisites

The below are required in order to integrate WildJar with Google Ads by importing conversions from Google Analytics:

• Set up Google Analytics integration in WildJar
• Mark your phone_lead events as conversions (GA4)
• Enable Auto-tagging on your Google Ads account
• Link your Google Ads and Google Analytics accounts

If you are unsure how to link your accounts, you can find instructions on how to link Google Analytics 4 and Google Ads here.

Importing your goals into Google Ads

If you are using the previous method, please see our section on the previous (Google Ads conversion action import) method. The new method is preferred section on the previous design.

New Method (Google Analytics)

1. In your Google Analytics property, go to Advertising > Tools, then select Conversion management.
2. Click Create conversion action
3. Select the Google Ads account for your new conversion and click Next.
   
   
4. Select the phone_lead (or phone_lead_first/phone_lead_repeat, depending on your configuration) key events you want to import as conversions into Google Ads. Select the Conversion Category of "Phone call lead".
   
   
5. Click Next to review your selected conversions.
   
   
6. Click Save.

Google Ads will begin importing the data from your Analytics property. Historical data from before the import won't be included.

Previous Method (Google Ads conversion import)

1. Sign into your Google Ads account
2. Click Goals from the left hand menu.
3. If not already selected, expand Conversions and select Summary
   
   
   
4. Click + NEW CONVERSION ACTION
5. Select Import, then Google Analytics 4 (Web), then click CONTINUE
   
   
   
   
6. Select the goal you would like to import, then click IMPORT AND CONTINUE.
7. Click DONE