Google Ads Integration (Conversion Import from Analytics)

Prerequisites

The below are required in order to integrate WildJar with Google Ads by importing conversions from Google Analytics:

If you are unsure how to link your accounts, you can find instructions on how to link Google Analytics 4 and Google Ads here.

Importing your goals into Google Ads

If you are using the previous Google Ads design, please see our section on the previous design.

New Design

  1. Sign into your Google Ads account
  2. Click Goals from the left hand menu.
  3. If not already selected, expand Conversions and select Summary

    ads-goals-menu
  4. Click + NEW CONVERSION ACTION
  5. Select Import, then Google Analytics 4 (Web), then click CONTINUE

    conversion-action-create

  6. Select the goal you would like to import, then click IMPORT AND CONTINUE.
  7. Click DONE

Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.

Previous Design

  1. Sign into your Google Ads account
  2. Select Tools & Settings from the upper right hand menu
  3. Select Conversions from the Measurement section

    ads-tools-menu

  4. Click + NEW CONVERSION ACTION
  5. Select Import, then Google Analytics 4 (Web), then click CONTINUE

    conversion-action-create

  6. Select the goal you would like to import, then click IMPORT AND CONTINUE.
  7. Click DONE

Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.