Prerequisites
The below are required in order to integrate WildJar with Google Ads by importing conversions from Google Analytics:
- Set up Google Analytics integration in WildJar
- Mark your phone_lead events as conversions (GA4)
- Enable Auto-tagging on your Google Ads account
- Link your Google Ads and Google Analytics accounts
If you are unsure how to link your accounts, you can find instructions on how to link Google Analytics 4 and Google Ads here.
Importing your goals into Google Ads
If you are using the previous Google Ads design, please see our section on the previous design.
New Design
- Sign into your Google Ads account
- Click Goals from the left hand menu.
- If not already selected, expand Conversions and select Summary
- Click + NEW CONVERSION ACTION
- Select Import, then Google Analytics 4 (Web), then click CONTINUE
- Select the goal you would like to import, then click IMPORT AND CONTINUE.
- Click DONE
Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.
Previous Design
- Sign into your Google Ads account
- Select Tools & Settings from the upper right hand menu
- Select Conversions from the Measurement section
- Click + NEW CONVERSION ACTION
- Select Import, then Google Analytics 4 (Web), then click CONTINUE
- Select the goal you would like to import, then click IMPORT AND CONTINUE.
- Click DONE
Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.